For Amyth, an emerging t-shirt brand tailored for millennials, we crafted a distinctive brand identity that resonates with their unique essence. The custom type logo, inspired by soundwaves and individual expression, embodies the brand’s commitment to celebrating uniqueness and diverse perspectives. To set Amyth apart from the sea of neutral competitors, we chose a bold color palette dominated by striking blue tones, ensuring the brand commands attention and leaves a lasting impression.