We designed the brand identity and packaging for Kutubuku, a curated book subscription service. We created a character-based logo for the brand, as kids tend to remember characters better and often mimic their habits. Our bookworm character is seen with a book at all times to encourage reading. The name was linguistically tricky, so we played with colors and letters to make it easier for people to read and recognize the brand. We also designed a coloring book for children featuring our character enjoying different festivals throughout the year, enhancing knowledge and relatability for the children.